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Fine Tune or Doom and Gloom for Car Dealerships in 2018?

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FINE TUNE OR DOOM AND GLOOM?

It’s no secret the automotive market will have to adjust for higher interest rates and a renewed fleet of vehicles back on the road. Some dealer principals are up for the challenge of tightening their belts in the coming years while others are secretly looking for the panic button. Listen, you don’t have to be a massive dealership group to survive and thrive. Here at Cheap Auto Mailers, we recognize the value in bringing the economies of scale to all dealerships providing even the small and medium sized stores top notch direct mail on demand at the industry’s most competitive rates. During record months, owners don’t seem to be as price conscience about their advertising cost. Moving forward, don’t fear the inevitable slow down. Take the time now to fine tune your vendor relationships and make sure your store is in the best position to succeed no matter the conditions. We’ve saved many stores $100’s of thousands of dollars year over year in advertising costs that went straight to their bottom line. Others chose to keep budgets the same and double the amount of mail they’re able to send out.  Below are 4 direct mail ideas to help improve your marketing.

1. SALES ISSUE: LOW VEHICLE SALES VOLUME

    NEED: MORE TRAFFIC TO THE SHOWROOM

    TRY THIS:  Export your sales by Zip code for the last 52 weeks. Send the Excel file over to us and we’ll overlay that sales data onto our Zip code spread to geographically show where the hot spots are in your market. We’ll then saturate those Zips with exciting sales and service offers, providing a cost effective way to target the people most likely to buy from you in the coming months.

2.  AGING INVENTORY ISSUE: USED VEHICLE INVENTORY IS HOLDING WATER AND AGING FAST!

     NEED: TURN OVER USED INVENTORY QUICKLY!

    TRY THIS: Target sub-prime households and areas where most folks buy used. Bite the bullet, lower the prices and get those units off the books now! No salesman wants to land a customer on a unit that’s had a birthday on the lot.


3.  SERVICE FIX 

ISSUE: MY SERVICE ABSORPTION NEEDS TO IMPROVE

     NEED: INCREASE SERVICE TRAFFIC, WRITE-UPS AND LOYALTY. BRING MORE SERVICE REVENUE.

     TRY THIS: Lets take your customer database and combine it with our data. We’ll create a custom mailer promoting your service choices to the right audience. This is also a good time to remind them of any recalls (Takata)!

4.  MULTI-BRAND 

ISSUE: OUR DEALER GROUP HAS MULTIPLE LOCATIONS IN AN AREA MAKING IT HARD         TO MARKET EACH ONE ALONE.

     NEED: A MULTI-BRAND SOLUTION THAT WON’T BREAK THE BANK.

     TRY THIS: Look at the larger sizes we have. These offer up to 400% more ad space for a cost effective price. No need to send out separate mailers for each brand. Combine orders and save! 

WHAT MAKES OUR AUTOMOTIVE MAIL DIFFERENT?

WHAT MAKES OUR AUTOMOTIVE MAIL DIFFERENT?The reality is not all direct mail is created equal. There are so many moving parts involved with each campaign including design, brand compliance, data selection, printing, inkjetting, postal verification, drop shipping, coop approvals, and more! With so many components to each job, most companies out there stick to one [...]

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Popular Automotive Mail Promotions, Tips and Ideas for Fall 2017

We've been working with dealerships and ad agencies for quite a long time now.  With well over 100 million mailers sent out, there is no shortage of experience based knowledge built into our company DNA.  We constantly get asked questions like what mailer is hot right now or what is your "best" mailer? That is [...]

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Memorial Day Automotive Direct Mail Advertising

Spring has sprung and Dealerships are looking to move past April with a stronger May performance. Memorial Day mailers have a positive impact on sales but more often we are seeing Dealerships run their Memorial Days sales the 2nd and 3rd weeks of May.  Don't wait until Memorial Day weekend to drop your May mailer [...]

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Holiday Direct Mail for Auto Dealerships

December has arrived and with it comes the insanity of planning that final sales push of the year.  Here at Cheap Auto Mailers we have the experience and expertise to bring your Holiday direct mail advertising to life in the blink of an eye. In fact, many agencies and dealerships are busy sending us changes [...]

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FALL AND BLACK FRIDAY MAILERS AVAILABLE

The busy season is here and we are more capable than ever of producing the highest quality mail.  We started running into this a few years ago when we had multiple agencies in the same cities wanting the same mailer for their client.  To help keep everybody happy, we have a wider range of Black [...]

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Summer 2016 Automotive Direct Mail

Summer is upon us and sales continue to be very strong for a variety of segments.  Our traffic building mailers have been a proven way to improve showroom head counts for almost a decade now.  Whether you have a trusted relationship with one of our many re-sellers or have an account established directly with Cheap [...]

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Memorial Day Direct Mail - Popular Mailers

Automotive direct mail typically picks up around May each year as the temps rise and Spring gets underway.  For May 2016, we have a lot of exciting new options to choose from.  We have Memorial Day mailers in every size including Postcards, 8 Page Booklets, 17x22, The BF and envelope style.  Pictured here is one [...]

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Direct Mail Advertising Outperforms Radio, Television and Billboards...Again

Businesses need revenue to survive and grow. Cheap Auto Mailers understands this premise and knows how to get measurable results using proven direct mail advertising methods. Printing and graphic design are the building blocks of successful branding. With our in house team of professional graphic artists, Cheap Auto Mailers can walk corporate marketing [...]

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Fast Turnaround on Direct Mail Advertising

Automotive Direct Mail is one of the most challenging industries to work in.  Fast paced and fiercely competitive, there is no room for the weak or ill prepared.  So why is working with Cheap Auto Mailers any easier to work with?One of the single greatest features is that by owning our plant, we can focus [...]

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