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​GREAT DEALERSHIPS REACT FAST! 5 TIPS TO QUICKLY PIVOT IN MARCH

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GREAT DEALERSHIPS REACT FAST.

5 TIPS TO QUICKLY PIVOT IN MARCH.

IN THIS ARTICLE WE’LL SHARE 5 TIPS TO HELP YOUR DEALERSHIP REACT TO CHANGE AND IDENTIFY NEW OPPORTUNITIES.

When Dealerships are suddenly juggling new threats, great owners assess the situation and form a strategy to pivot faster than their competition. Change often Brings New Opportunities. Below are 5 Tips To Keeping Your Dealership Financially Healthy:

1. PROMOTE SERVICE SPECIALS TO KEEP HOURLY WORKERS BUSY.  Most hourly payroll comes from the service department. These employees need the work and vehicles need to be serviced. If sales slow down, keep up the beat in the service bays.


2. DRIVE SHOWROOM TRAFFIC. This may seem counter-intuitive but if all the advertising agencies are recommending to increase digital spending, do you think the cost of digital ads will increase? Of course it will, digital ads are based off keyword bidding. The last thing owners should do is panic and get caught up in a digital advertising bidding war.

3. INTEREST RATES WERE JUST LOWERED. There are new opportunities to reconcile old deals or possibly upgrade folks to a new vehicle with little or no money changing hands. Many people have more free time with work off. Have salesman call deals that fell through and heat them back up.

4. WORK YOUR DATABASE AND CLOSEST ZIP CODES. Mailing to hyper local zip codes and current customers will target the people most familiar with your dealership. These zips codes have the best potential to respond. With the right mail piece, dealerships can change their messaging quickly, pivoting to activate our Tips 1, 2, and 3 the last two weeks of March.

5. CLEAN THE STORE LIKE NEVER BEFORE. This is the perfect opportunity to get your entire staff on-board and to do their part. Keeping the store clean is imperative if you want to run a healthy dealership. Both employees and customers should actively see dealership ownership doing their part. Course correct if needed, now is the time to shine that store up!

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