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Fine Tune or Doom and Gloom for Car Dealerships in 2018?

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FINE TUNE OR DOOM AND GLOOM?

It’s no secret the automotive market will have to adjust for higher interest rates and a renewed fleet of vehicles back on the road. Some dealer principals are up for the challenge of tightening their belts in the coming years while others are secretly looking for the panic button. Listen, you don’t have to be a massive dealership group to survive and thrive. Here at Cheap Auto Mailers, we recognize the value in bringing the economies of scale to all dealerships providing even the small and medium sized stores top notch direct mail on demand at the industry’s most competitive rates. During record months, owners don’t seem to be as price conscience about their advertising cost. Moving forward, don’t fear the inevitable slow down. Take the time now to fine tune your vendor relationships and make sure your store is in the best position to succeed no matter the conditions. We’ve saved many stores $100’s of thousands of dollars year over year in advertising costs that went straight to their bottom line. Others chose to keep budgets the same and double the amount of mail they’re able to send out.  Below are 4 direct mail ideas to help improve your marketing.

1. SALES ISSUE: LOW VEHICLE SALES VOLUME

    NEED: MORE TRAFFIC TO THE SHOWROOM

    TRY THIS:  Export your sales by Zip code for the last 52 weeks. Send the Excel file over to us and we’ll overlay that sales data onto our Zip code spread to geographically show where the hot spots are in your market. We’ll then saturate those Zips with exciting sales and service offers, providing a cost effective way to target the people most likely to buy from you in the coming months.

2.  AGING INVENTORY ISSUE: USED VEHICLE INVENTORY IS HOLDING WATER AND AGING FAST!

     NEED: TURN OVER USED INVENTORY QUICKLY!

    TRY THIS: Target sub-prime households and areas where most folks buy used. Bite the bullet, lower the prices and get those units off the books now! No salesman wants to land a customer on a unit that’s had a birthday on the lot.


3.  SERVICE FIX 

ISSUE: MY SERVICE ABSORPTION NEEDS TO IMPROVE

     NEED: INCREASE SERVICE TRAFFIC, WRITE-UPS AND LOYALTY. BRING MORE SERVICE REVENUE.

     TRY THIS: Lets take your customer database and combine it with our data. We’ll create a custom mailer promoting your service choices to the right audience. This is also a good time to remind them of any recalls (Takata)!

4.  MULTI-BRAND 

ISSUE: OUR DEALER GROUP HAS MULTIPLE LOCATIONS IN AN AREA MAKING IT HARD         TO MARKET EACH ONE ALONE.

     NEED: A MULTI-BRAND SOLUTION THAT WON’T BREAK THE BANK.

     TRY THIS: Look at the larger sizes we have. These offer up to 400% more ad space for a cost effective price. No need to send out separate mailers for each brand. Combine orders and save!